I read your press release regarding the "McHype" and, I'm sorry, but no. You've made a mistake. The burgers at Carl's Jr. are simply too good to even bother acknowledging McDonalds, or any other fast food burger joint for that matter. The lessers like McDonalds can throw out as many cheap imitations as they like, try whatever little marketing gimmicks they can, but at the end of the day they're all just shoveling out soggy, squished and slightly microwaved cardboard burgers that have likely been sitting in a heat bin for 10 or more minutes.
Carl's Jr. simply cannot be compared to that, not even on the most fundamental level. A Carl's Jr. burger isn't simply food, it's an experience. A mouthgasm that literally molests your taste buds with pure epic awesome incarnate. It is beyond any level of comparison. Those like McDonalds are not fooling anyone with more than three brain cells and, simply put, you should not even take the bother to acknowledge their existence in any of your ads or marketing endeavors. Quite frankly they don't deserve the recognition nor importance to even be mentioned in the same sentence as Carl's Jr.
^__^
...now if they would just BUILD a Carl's Junior here in Walla Walla. It's no fun at all having to drive all the way to TriCities (50 miles away) just to eat such incredible awesomeness. I recommend their teriyaki burger and their western bacon double burger:
...which are just absolutely incredibly awesome beyond belief (and they actually look just like those pictures when you buy them). When they say restaurant style hamburgers at a fast food joint, yeah, that's *REALLY* not an exaggeration. *nods*
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